Steven Spatz
Steven Spatz is a writer, marketer, and President Emeritus of BookBaby, the nation’s leading self-publishing service provider.
After a successful career with companies including Mattel, Hasbro, and Pinnacle Orchards, Steven joined AVL Digital in 2004 as Chief Marketing Officer, leading the direct-to-consumer marketing teams for music industry-leading brands Disc Makers, Oasis, and CD Baby.
The native Oregonian was tapped to lead BookBaby, the company’s new publishing division, in late 2014. BookBaby’s growing book-printing operation is located outside Philadelphia, PA, and employs over 100 book-publishing experts across the United States to meet the printed and eBook needs of thousands of self-publishing authors around the globe.
Steven retired as brand President in 2022 and continues to contribute via weekly emails, industry guides, and posts on the BookBaby blog. He’s in the process of relocating full-time to southern France in early 2023.
Steven loves to hear from authors, editors, and publishers in the BookBaby community with tales of publishing trials and triumphs. To tell him your story, write to steven@bookbaby.com.
What is Print-On-Demand Distribution?
Print on demand is a game-changer for self-published authors who seek the widest book distribution possible. I submit that the self-publishing revolution has been powered by two distinct technological advances: eBooks and print on demand.
The Problem With AI Writing
While ChatGPT and its counterparts are revolutionary, AI writing will always long for the human touch.
What Is Your Author Brand?
You might not be a multi-national corporation, but as a self-published author, you still need to develop and nurture a consistent author brand.
How To Use 100 Printed Books To Promote Your Self-published Title
If you're going to use printed books to promote your self-published title – we've got ideas for how to put 100 of them to work for you.
Why Readers And Authors Love Audiobooks
There are a lot of reasons why audiobooks continue to grow in popularity, and the benefits are there for both writers and listeners.
Self-Publishing Vs. Traditional Publishing: Follow The Numbers
Many factors affect the decision for a new author to seek a traditional publishing deal or go the self-publishing route. We’ve got some numbers that may help you decide.
Audiobooks For Independent Authors Are Here!
Self-published authors can’t afford to stay on the audiobook sidelines, and BookBaby’s newest author service puts independent authors in the audiobook game!
