Steven Spatz
Steven Spatz is a writer, marketer, and President Emeritus of BookBaby, the nation’s leading self-publishing service provider.
After a successful career with companies including Mattel, Hasbro, and Pinnacle Orchards, Steven joined AVL Digital in 2004 as Chief Marketing Officer, leading the direct-to-consumer marketing teams for music industry-leading brands Disc Makers, Oasis, and CD Baby.
The native Oregonian was tapped to lead BookBaby, the company’s new publishing division, in late 2014. BookBaby’s growing book-printing operation is located outside Philadelphia, PA, and employs over 100 book-publishing experts across the United States to meet the printed and eBook needs of thousands of self-publishing authors around the globe.
Steven retired as brand President in 2022 and continues to contribute via weekly emails, industry guides, and posts on the BookBaby blog. He’s in the process of relocating full-time to southern France in early 2023.
Steven loves to hear from authors, editors, and publishers in the BookBaby community with tales of publishing trials and triumphs. To tell him your story, write to steven@bookbaby.com.
My Five Favorite Books On Writing
You should read about writing if you endeavor to be an author. Not sure where to start? Here are my five favorite books on writing. At least at the moment…
Simple Self-Publishing Tips
In this interview, BookBaby’s Steven Spatz lays out some basic self-publishing tips for the aspiring author.
Every Writer Should Attend A Writers’ Conference
Whatever writers' conference you choose to attend, you should feel good about taking an important and useful step toward realizing your literary dreams.
Why Amazon Keywords Matter For Your Book
Here are some important do's and don'ts to help you choose your Amazon keywords because the better your keywords, the better your chance of discovery.
ISBN FAQ: What’s An ISBN And Why Do You Need One?
The book publishing process is fraught with details that confound new authors. We define ISBN and answer some common questions about this confusing requirement for your book.
The State Of Self-Publishing
In various recent podcast interviews, BookBaby’s Steven Spatz delivers insights into the current state of self-publishing, and what lies ahead.
How To Get Book Reviews
A powerful element of your book marketing plan should be getting book reviews. It's not always easy to do, but here are some ideas for how to go about getting them.
