15 Book Promotion Ideas to Boost Your Sales and Reach

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Estimated reading time: 7 minutes

Authors tend to blanche when it comes to book promotion. After all, most authors became authors because they love to write, not because they love marketing. But at the end of the day, getting your book into the hands of potential readers requires more than just exceptional writing. You need effective book promotion ideas to boost your sales and expand your reach.

But don’t worry, we’ve collected a variety of creative book promotion ideas that will help you connect with your audience and propel your book to success.

Online book promotion strategies

The best place to start posting promotional material for your book is online. Use your author platform to reach a wide audience while nurturing your email list of dedicated fans and growing your social media following. Whether you’re an indie author or traditionally publishing with a Big 5 publisher, online book marketing strategies are critical for success.

Build a professional author website

Your author website serves as your virtual home base. It’s a place where readers can learn more about you and all your written work. Ensure your website is visually appealing, easy to navigate, and showcases your book. Share insights into your writing process, offer exclusive content, and provide links to where readers can purchase your book. Make sure all your social media pages include a link to your website.

Use social media

You already know you need official social media accounts for your author brand — it’s an easy and effective way to connect with readers. Each platform has its unique audience, so make sure you focus on the social media sites that are frequented by your readers. (For example, Instagram and TikTok are currently the best two sites for YA authors, as opposed to Facebook and LinkedIn). Share snippets of your writing, behind-the-scenes glimpses, and interact with your audience regularly. Consider hosting readings on your YouTube page.

Post social media and Amazon ads

Of course, using social media effectively means establishing a solid presence first. You can’t simply drop a post saying your new book is available and expect everyone to flock to the stores. You need to post every day and make use of the right keywords so you can attract new followers. Knowing how to market a book on social media with proven strategies to increase engagement will help increase the value of your posts.

Ads on Facebook, Instagram, and Amazon are not only affordable, they’re also a highly effective way to find and target users who read books similar to yours.

Guest blogging and author interviews

Reach out to blog sites your audience is likely to read and suggest contributing guest posts and make yourself available for interviews. This will introduce you to new audiences and position you as an authority in your genre. Then link to these posts on your website and social media accounts.

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Leverage email marketing

Most successful authors maintain and actively use email marketing. It’s such an effective and efficient way to let your fans know when you have news. Send out regular newsletters with updates about your book, exclusive offers, and news about appearances or an upcoming book signing. Personalize your emails and avoid over-promoting — your goal is to nurture a connection with your subscribers.

Explore book review platforms

Getting a positive review on your book is one of the best marketing gifts you can ask for. It will instantly convey credibility, which can nudge potential readers into buying your book. The more reviews you get, the better your book’s search results will be, which will expose you to new readers. Some book reviewers are highly revered by readers, so it would be advantageous to partner with one to get positive news about your book.

To get a book review, reach out to book bloggers, review websites, and online book clubs. Offer them free copies of your book in exchange for honest reviews. You can also use a site like NetGalley to help you find early reviewers.

There are also sites, like Blue Ink, Kirkus, IndieReader, and Reader’s Favorite where you can pay to have your book reviewed. Amazon recognizes all four of these sites as legitimate.

Offline book promotion strategies

In addition to your online strategies, let’s look at some things you can and should be doing in the real world.

Organize book launch events

There’s nothing quite like welcoming your book into the world with a big party. Book launches have a way of generating excitement and anticipation that other forms of promotion can’t. Host a physical or virtual launch party where you can interact with readers, share the story behind your book, and offer signed copies. Use social media and local event listings to promote the event.

Partner with local bookstores and libraries

If you haven’t reached out to your local bookstores and libraries, you need to. They’re always looking for ways to support their community, and that will go hand-in-hand with your quest to spread the word about your books. Ask them about upcoming events and how you can help. See if they will host book signings, readings, panel discussions, or author talks.

Attend book conferences

You can do all the online marketing you want, but there’s nothing quite like interacting with industry folk and other authors in person. Book conferences and literary festivals are a great way to meet new people and forge connections. Explore conferences relevant to your genre. If there aren’t any in your area, consider hosting workshops so you can build a community yourself.

Utilize print media and direct mail

Free guide offer for Promote Then PublishPhysical marketing materials have a place in any well-executed marketing campaign. Your goal is to make as many impressions on your potential readers as you can, and well-designed posters, bookmarks, and postcards featuring your book cover and promo copy are a great way to do that. Distribute them at local cafes, bookstores, conferences, and community centers.

Engage with book clubs and reading groups

Book clubs offer some fantastic benefits for authors seeking to promote their books and connect with readers, including word-of-mouth promotion and a chance to connect with influencers. Reach out to book clubs and offer to participate in discussions about your book. Consider offering free copies to remove any financial barrier. Offer to provide discussion guides or host virtual Q&A sessions to enrich the reading experience.

Collaborative promotion effects

It takes a village to promote an independent book, and by collaborating with authors, influencers, and podcasters, you will not only expand your reach, you’ll learn a lot along the way.

Cross-promote with other authors

As an independent author, it may seem like you’re on your own — it’s right there in the name. But you’re not: there are hundreds of other independent authors out there trying to do what you’re doing. By forging relationships with your fellow travelers, you can help each other by cross-promoting your books, learning from each other’s successes and mistakes, and collaborating on events to build a strong community. This mutually beneficial strategy will expand your reach and introduce your work to a new circle of readers.

Seek endorsements and influencer recommendations

An endorsement from a well-known personality can cause your sales to skyrocket. Reach out to influencers and inquire about potential endorsements. Their recommendation can do wonders for your success.

Run contests and giveaways

Contests and giveaways can build excitement around your book. Offer signed copies, merchandise, or exclusive content as prizes. Encourage participants to share the contest on social media to increase visibility and engagement.

Schedule podcast and radio interviews

Podcasting has seen an explosion in growth, and likewise an explosion in podcasts about books. Many such podcasts offer reviews of books and author interviews. Research relevant shows that align with your book’s theme or genre and prepare talking points and anecdotes to drive listeners to explore your work.

There’s a lot to do after you publish a book!

If all of this seems like a lot of work, it is. Book promotion is a multifaceted endeavor that requires creativity, persistence, and a deep understanding of your target audience. But don’t let it overwhelm you; sometimes a little guidance is all you need to make sense of it all. That’s why BookBaby offers professional marketing services, including one-on-one consultations with a professional book promoter to help you organize and tailor a marketing plan to best fit your needs.

Successful book promotion goes beyond the launch — it’s an ongoing effort to connect with readers and share your literary passion with the world. When you’re ready to publish your next book, BookBaby’s Complete Self-Publishing Packages include everything you need to ensure the swift and professional publication of your next masterpiece.

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1 COMMENT

  1. If I had $50,000 or $250,000 to market my Earth’s Ecocide novel series, I’d have no idea how to do it. Earth’s Ecocide: Extinction 3147, a five-star rated novel, is coming out this summer (2024). I appreciate the advice of Scott McCormick but if anyone reading this knows of a good Amazon marketing person (my stuff is messed up), a publicist, etc. please contact me. Thank you! David A Collier

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