BookBaby Blog

How to write, self-publish, and market your books.

Book Promotion & Publicity

From book launches to digital ads, in-person events to social media, email lists to author newsletters, these strategies and ideas will get your book in front of as many potential readers as possible.

Author writing a book launch email newsletter on a laptop to engage readers

High-Converting Author Newsletter Examples You Can Borrow

Estimated reading time: 5 minutes If you’re an indie author and you’re relying solely on platforms like social, ads, or the whims of the algorithm, you’re just renting attention. With...
Book Marketing for Independent Authors: Avoiding the Coming Plandemic

Book Marketing for Independent Authors: Avoiding the Coming Plandemic

Estimated reading time: 6 minutes There is a marketing adage that says, “If you fail to plan, you plan to fail.” Unfortunately, most authors and publishers fail to plan. For...
Author negotiating a large book sale with a corporate buyer at a meeting table

15 Rules for Negotiating a Large Book Sale

Estimated reading time: 9 minutes Most of us have at one time interviewed for a job. And if you’re reading this article, the odds are that you’ve published a book,...
Author optimizing their Amazon book page meta description for better search visibility

Optimizing Your Amazon Meta Description

Estimated reading time: 5 minutes Your Amazon book listing seems like it would be front-and-center for millions of shoppers every day. Yet when you think of your book as a...
Amazon Metadata Mistakes Indie Authors Make

Amazon Metadata Mistakes Every Indie Author Must Avoid

Estimated reading time: 5 minutes Have you ever wondered why two nearly identical books: same genre, same high-quality cover, same general concept, can perform wildly differently on Amazon? One might...
Use Email Marketing to Sell More Books

How to Use Email Marketing to Sell More Books Directly to Readers

Table of Contents: • Email matters more than social media • Build an email list with BookBaby Bookshop • Create email content that converts • Drive people to subscribe to your emails (and keep them there) Email marketing is...
Examples of Book Advertising That Drive Sales

Examples of Book Advertising That Drive Sales

Estimated reading time: 5 minutes Selling thousands, or even millions of books, isn’t just luck — it’s the result of smart book advertising strategies. Smart self-published authors are proving that...

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