BookBaby Blog

How to write, self-publish, and market your books.

Book Launch

A book launch is a big deal for any author. We’ve got advice and ideas to help you plan and succeed at getting your book promotion off the ground.

people in line for a book signing

Common-sense Tips To Get People To Your Book Signing

These strategies can help you summon a vibrant audience for your next big literary event or book signing.
Author at a book signing event with a crowd of readers representing book launch promotion for self-published authors

How To Get People To Your Book Signing

Creative and thoughtful planning will help you fill the house for your book launch, book signing, or next big literary event.
book's pre-sale video thumbnail

Your Book’s Pre-sale Period Explained

In this “Indie Author Minute” video, Avery Bacchues explains why driving traffic and advance sales in the weeks before publication helps guarantee your book never ends up as “temporarily out of stock.”
book reviews — scrabble pieces in the pages of a book

How To Get Book Reviews

A powerful element of your book marketing plan should be getting book reviews. It's not always easy to do, but here are some ideas for how to go about getting them.
Self-published author at a computer starting early book marketing and promotion strategy before publication

Start Marketing Your Book Now (Here’s How)

Adapted from our BookBaby Live series, Steven Spatz, BookBaby president and self-published author, talks about the benefits of marketing before your book is even completed.
book launch

10 Book Launch Don’ts

Here are 10 important things you should avoid to help ensure you have a successful book launch — in the short- and long-term.
Self-published author at a book launch event surrounded by readers representing creative book launch planning ideas

Book Launch Ideas for a Successful Event

Over the years, I’ve collected thousands of book launch ideas. Here are 10 of the most important things you SHOULD DO to create a successful event.

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