There are benefits to using a pen name, but I believe there are many more downsides to using a pseudonym than upsides.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.

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When you agree to review a book, do you always follow through? Are you loyal to other writers by keeping up your side of the bargain?

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When asked if you're a writer, do you use excuse words to hold yourself down, or do you use positive language and build yourself up?

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Libraries have long been deeply rooted in local communities. By being active in events like Indie Author Day, self-published authors can leverage libraries as a free and community­-centered approach to building and reinforcing their readership.

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Creating a writing group with trusted friends and authors is one way to provide accountability, moral support, and feedback – and can be a great asset as you advance your writing career.

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