Social Media for AuthorsManaging half a dozen social media profiles, a website, a writing life, and a life outside of writing can get tricky.

But there are a few simple ways to tame the social media beast before it slips out of your control.

How to integrate your social media promotion with your website, for sanity's sake:

1. Use social media widgets 

Displaying your Twitter and Facebook activity ON your website is a great way to alert readers that you’re engaged on those services, and to encourage them to follow you without even having to ask.

2. Use social media plugins and shortcodes 

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The Twitter-sphere is full of awesome content, and growing every second! Sometimes it’s hard to keep up-- so here are 10 people we think are worth following on Twitter right now (in alphabetical order by Twitter handle):

1. @BookBaby

BookBaby (of course!) offers writing tips, news, & trends from the company that makes self-publishing easy.

2. @brainpicker

Maria Popova is a self-proclaimed ‘interestingness curator & semi-secret geek obsessed with combinatorial creativity.’

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Authors who are promoting themselves online are often told that they need to be everywhere- all the time. But can you really be expected to manage an effective presence on every social network? Twitter, Flickr, Facebook, Tumblr, Bebo, Foursquare, Google+, LinkedIn, MySpace, SumbleUpon, a hundred others, and Habbo Hotel—Exhausted yet?

For writers who are new to social networks and social marketing, I recommend you test the waters first; get in the shallow end and wade around for a while. Forget about being everywhere. Just concentrate on the basics. For all you social media gurus out there, this article ain’t for you. But if you want a brief overview of how to effectively share your books and promote your writing career online, here goes:

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