Tag: Twitter chat
For our inaugural #BBchat Twitter chat, we asked a few of our authors and literary friends from around the world, including Chris Robley (our blog manager) and Petra A. Lohmann (BookBaby author of Swans), for their thoughts on recent book e-retail trends. Overwhelmingly, the comments on utilizing social media and book crowdfunding revealed that, while new tricks of the trade may generate buzz for established authors, such new tactics do not necessarily translate into higher revenue or engagement for those authors looking to build up their fan base. However, almost all those participants who responded to our questions on marketing and sales techniques (such as bundling) responded that they would be open to trying such promotions if they had evidence of demand from their respective target markets. As well, they responded favorably to these ideas from a reader or buyer's perspective. To view the entire chat archive, please visit this link. Below is a selection of questions and answers from our discussion.