Astrophysicist Carl Sagan said books were "proof that humans are capable of working magic." The Independent Authors Conference is proof that indie authors can make a mighty big bang!

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A pre-sale period gives you an opportunity to build a foundation for your book’s success. Without spending the time and energy to make sure that foundation is ready, your book sales will suffer.

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Building an author platform takes time, and you won’t get far if you wait for some magical moment. But you have the freedom to focus on the activities you like, so don’t make your life difficult by forcing something that’s not really you.

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Use an editing pass to produce a map of your reader's suspension of disbelief. Once you've created a universe in which your reader is immersed, you can focus on polishing your manuscript for publication.

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For everything you're told you have to do as an independent author publishing and promoting a book, I'd argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.

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"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.

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Writing snippets are practical, creative exercises that let you work on specific elements of your writing and explore styles outside your comfort zone.

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