Tag: target market

Whether you take the reins and make your own video, seek assistance with elements of the process, or outsource the project to a professional firm, an author video can be a great way to connect with your readers — and find new ones as well.

Enlisting a book discovery service promoting cheap or free eBooks to a subscriber list is one way to get reviews, grow your social network, find readers, and increase book sales.

No one knows what will actually happen in 2021. But if you plan, you will be more prepared to grow your book sales.

Selling books as special sales — for employee perks, sales incentives, or add-on value — requires you adopt the seven "Cs" to find success.

Asking and answering the right questions can help you formulate ideas about how to take your book to new markets and become more profitable as you meet the needs of new groups of people.

One way to help you get a leg up on your book sales is to work with an experienced book marketing consultant. Here's some advice to help you make the most of that relationship.

There are two large markets in which to sell books. One is through bookstores and the other to non-bookstore buyers. Another way to define these two book sale opportunities are Business to Consumer and Business to Business.