Tag: target audience

Too many self-published authors make common blunders that guarantee their books will receive negative reviews and no buzz. Here are five mistakes that will doom any self-published book.

Supermarkets and pharmacies are two examples of places you can sell books, even while many bookstores are closed. Depending on your content, there are other outlets to consider. Seize opportunities and remain profitable.

By focusing on value, variety, volume, and velocity of strategic revenue, you can maximize your sales and profits now and over the long term.

Unexpected events impact our marketing plans. That is to be expected. Lessons learned from a calamity that occurred just over 100 years ago can help us evolve even stronger today.

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.

This post lists examples of prospective buyers for children's books. This is by no means an exhaustive list but should stimulate your thinking to find new places in which to sell your book.

Effective marketing copy must be customized for the intended consumer. Use these nine tips to help you write persuasive marketing copy when you promote your books.