Tag: target audience

Whether you take the reins and make your own video, seek assistance with elements of the process, or outsource the project to a professional firm, an author video can be a great way to connect with your readers — and find new ones as well.

Enlisting a book discovery service promoting cheap or free eBooks to a subscriber list is one way to get reviews, grow your social network, find readers, and increase book sales.

No one knows what will actually happen in 2021. But if you plan, you will be more prepared to grow your book sales.

Selling books as special sales — for employee perks, sales incentives, or add-on value — requires you adopt the seven "Cs" to find success.

While book marketing isn't easy, there are plenty of opportunities to reach new audiences. Finding the right ones starts with broadening your ideas of where to look.

The homeschool market is a diverse universe made up of manageable — and accessible — segments. And with over two million students, there are opportunities to sell books.

Too many self-published authors make common blunders that guarantee their books will receive negative reviews and no buzz. Here are five mistakes that will doom any self-published book.