Tag: target audience

promoting a podcast

Creating And Promoting A Podcast

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.
children's books

How To Expand Your Market To Sell Your Children’s Books

This post lists examples of prospective buyers for children's books. This is by no means an exhaustive list but should stimulate your thinking to find new places in which to sell your book.
marketing copy

Nine Ways to Write More Persuasive Marketing Copy

Effective marketing copy must be customized for the intended consumer. Use these nine tips to help you write persuasive marketing copy when you promote your books.
Hunter S Thomson headshot

People Judge Your Book By Your Headshot

The goal of your author headshot is to cement your brand. At all times you should be asking yourself, "What kind of image am I trying to project to the world?"
sell fiction

Alternative Ways to Sell Fiction

If you expand your marketing activity to include sales through venues other than bookstores, you are more likely to reach your target buyers where and when they shop.
social media mistakes

Three Social Media Mistakes For Would-Be Authors

Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.
sell your book

Sell Your Book Through All Retailers… Not Just Bookstores

Expand your approach to book sales to include retailers other than bookstores (including online retailers). The more strategic you are about where your book is available, the more likely your target buyers will be to find and buy it.

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