Tag: target audience

While book marketing isn't easy, there are plenty of opportunities to reach new audiences. Finding the right ones starts with broadening your ideas of where to look.

The homeschool market is a diverse universe made up of manageable — and accessible — segments. And with over two million students, there are opportunities to sell books.

Too many self-published authors make common blunders that guarantee their books will receive negative reviews and no buzz. Here are five mistakes that will doom any self-published book.

Supermarkets and pharmacies are two examples of places you can sell books, even while many bookstores are closed. Depending on your content, there are other outlets to consider. Seize opportunities and remain profitable.

By focusing on value, variety, volume, and velocity of strategic revenue, you can maximize your sales and profits now and over the long term.

Unexpected events impact our marketing plans. That is to be expected. Lessons learned from a calamity that occurred just over 100 years ago can help us evolve even stronger today.

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.