Tag: social media

Why Every Author Needs a Google+ Account

Why Authors Need Google+A recent article on Hypebot does a good job explaining why content creators (especially authors!) need to be using Google’s social platform. Here's the quick summary...

3 reasons why authors need Google+

1. YouTube comments may soon require Google+ accounts Not only will you need a Google+ account to leave comments on YouTube videos (and respond to comments on your own videos), but comments made about videos shared on Google+ will be displayed on YouTube too. 2. Google Authorship requires Google+ Ya know when you search for something in Google and a blog author’s avatar shows up beside one of the search results?
"click to tweet" for authors

‘Click to Tweet’ for Authors: Make It Easy for Readers to Tweet Quotes from...

Using a generator called "ClicktoTweet," bloggers are able to highlight specific text within their blog posts (like a cool quote or great one liner) and tweet it out to the cyber universe, directing traffic back to said blog.

Social Media for Authors: 10 Musts for Social Book Marketing

Social Media for AuthorsThe A,B,C's of promoting your book with social media

Being an independent author isn't easy. You're expected to write, blog, market, network, and find time to renew your library card. Amidst all that craziness, it’s easy to forget the basics of social media marketing — or at least conveniently ignore them when your schedule is full. But as they say in the sports world, “It’s all about the fundamentals.”

So here’s a checklist of social media musts every author should live by:

1. Respond to every comment — Simple enough. Someone’s taken the time to engage with you; they deserve your attention. But when you get busy it’s easy to let those things pile up and go unanswered. If you don’t have time to personally reply to every Facebook comment or tweet, at least like/favorite them. 2. Make sure your website is social-friendly — Does your website make social sharing easy? If not, download one of the plug-ins that enables share buttons (Twitter, Facebook, Pinterest, G+, etc.). Don’t make someone have to do extra work to share your latest blog post, short story, or poem.
author platform

Building Your Author Platform in 10 Hours a Week (Including Writing Time!)

Build your author platform before your next book launch, so you can harness the power of potential buyers, industry contacts, and your entire web community.
irritate facebook fans

9 Things Authors Do That Irritate Their Facebook Fans

Winning and losing at the Facebook promotion game. The secret to Facebook success is simple: follow the Rule of 4 C's—consistently create compelling content! If you're an author who's been watching a slow decline in your fans' Facebook engagement then you probably already know some of the secrets to Facebook failure, but we'll review them below. It's never too late to change course!

Your Website is the Hub: Online Marketing for Authors and Writers

Q: What's the easiest and most effective way to promote your book, blog and brand? A: Let your fans do it for you. Your website should be the destination of all your social networking activity....

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