Tag: social media
A sales pitch, no matter how you dress it up, sounds like a sales pitch. And who likes being sold to? Premium cable channels and the DVR industry have been built on the premise that nobody wants to watch commercials. The same is true for social media updates; fans and followers who have chosen to follow you and see your posts are like everybody else: they don’t want a sales pitch. They want to be engaged. They want to be entertained. They want to get to know you.
There’s a blazing hot sun parked overhead and you can hear the kids splashing in the pool. Your backyard grill is fired up and ready to go, while the dog has settled down for a nap on one of the few patches of cool shade. It’s beginning to look a lot like Christmas. Or at least it should for self-published authors who want to take advantage of the holiday selling season to launch and sell their next books. And here’s why.
We are half way through 2015, and a lot of people who didn’t consider themselves authors or writers this time last year have written and published books. This means there are more books available fighting to catch readers’ attention. Just as there are more books available in all genres, there are new podcast shows launched every day. The written word is not your only option for book promotion. Podcasting and interviews can be an effective way to reach potential readers.
Social media marketing doesn't always play to most writers' strengths, but having a plan and a goal can help you effectively market your book on Twitter. Not sure how to begin? Here are nine things to consider. 1. Be a thought leader. You don't always have to come up with original content to establish yourself as a thought leader. Tweet links to current news in your industry to keep your followers up-to-date and show you know what’s going on outside your own four walls.
Great content. Good timing. That's the key to successful social media marketing in a nutshell. But quality content and appropriate timing look different on every social media platform. To help you keep all the details of your social strategy straight, here's an infographic from Business 2 Community about WHAT, WHEN, and HOW OFTEN to post to the 9 most popular social media sites.
If you're an author, you may have come kicking and screaming into the world of social media -- or perhaps you haven't entered it at all. "I don't like social media ... I need more than 140 characters ... It's not communication ... blah, blah, blah... It's time to get over it!
[Sarcasm warning!!!!] When it comes to building your author platform, Social Media is a zero-sum game. Your readers should only like one writer: YOU! There’s simply not enough social media to go around. As an author, you must either conquer social media outright or leave nothing behind but scorched earth. Luckily for you, I caught a panel discussion at this year's BEA called "The Worst Social Media Advice Ever" — and I've summarized some of their intentionally terrible advice, added a few of my own tips, and offer it all here for your edification.