There is no one-size-fits-all marketing solution, but that doesn’t mean marketing your book is impossible. The media can still be a powerful partner, and here are five ways to get media coverage for your book.

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Readers are basing their book-purchasing decisions on a single image with a few pixels. That's one reason you need the services of a professional cover designer.

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Audiobooks are growing in popularity and market share, but independent authors should focus on the more foundational aspects of publishing and promotion that will bring a higher return on investment.

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Astrophysicist Carl Sagan said books were "proof that humans are capable of working magic." The Independent Authors Conference is proof that indie authors can make a mighty big bang!

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Building an author platform takes time, and you won’t get far if you wait for some magical moment. But you have the freedom to focus on the activities you like, so don’t make your life difficult by forcing something that’s not really you.

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For everything you're told you have to do as an independent author publishing and promoting a book, I'd argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.

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To encourage young writers to pursue a career in writing and publishing, the IAC is presenting a Conference Scholarship Contest for high school and college students.

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