Tag: promoting a book

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.

Being prepared and flexible are two keys to success in an on-air interview. But remember, what makes a good guest for the show does not always make a good show for the guest.

Viv Oyolu joined our July Twitter chat to talk book marketing strategies and to share tips for podcasting more effectively. We frequently hear our friends in literary circles asking how to promote their books more effectively, and podcasting and podcast interviews aren't often part of the conversation. It's not as difficult as many authors think, and Viv was full of great info to help authors get started.

We are half way through 2015, and a lot of people who didn’t consider themselves authors or writers this time last year have written and published books. This means there are more books available fighting to catch readers’ attention. Just as there are more books available in all genres, there are new podcast shows launched every day. The written word is not your only option for book promotion. Podcasting and interviews can be an effective way to reach potential readers.

BookBaby president Steven Spatz joins "The Author Hangout" and host Shawn Manaher to discuss book marketing, social media, and finding your ideal reader. Listen to the podcast!