Tag: printed book

The blazing sun and summer calendar don’t change the fact that the holiday self-publishing crunch has already begun. This book publishing timeline will help you manage the calendar.

Want to guarantee that no one but friends and family will buy your book? It’s easy: just write a crappy book blurb for your back cover.

By focusing on value, variety, volume, and velocity of strategic revenue, you can maximize your sales and profits now and over the long term.

There’s more social distancing, more quarantining, and more medical emergencies ahead. But it’s heartening to see so many companies rushing to help defeat this crisis — and our sister company, Disc Makers, is among them.

For all the pleasure that reading provides, the sensual pleasures you get from a truly special edition of a book heighten and expand the experience.

If you expand your marketing activity to include sales through venues other than bookstores, you are more likely to reach your target buyers where and when they shop.

Expand your approach to book sales to include retailers other than bookstores (including online retailers). The more strategic you are about where your book is available, the more likely your target buyers will be to find and buy it.