Tag: Print books

How to Sell Your Printed Books: Tips from Jonathan J. Wunrow

How to Sell Physical Books: Tips from Jonathan J. WunrowBookBaby Print Services' Author-of-the-Month: Jonathan J. Wunrow

We spend a lot of time on this blog talking about how to promote and sell your eBooks. so we thought it'd be a good idea to offer periodic tips on how to sell physical books too! And who better to ask for advice on this topic than independent authors who've returned to BookBaby for a 2nd, 3rd, or 4th printing of their books. They're obviously doing something right, right? In this author-of-the-month series, we ask writers who have a proven sales history to give us a few tips and tricks on how they attracted attention to their book, and how they converted that attention into sales. This month, we hear from...

Jonathan J. Wunrow, author of High Point: A Climber's Guide to Central America.

Here are a few things I've done to promote High Points: A Climber's Guide to Central America:

What the Heck Am I Going to Do with 100 Copies of My Book?

10 ways to get 100 copies of your printed book into the hands of readers

Once upon a time, you had to order at least a thousand copies of your book if you wanted to see it in print — thus the old cliche of the self-published author with boxes and boxes of unsold books in his basement. Oh, the shame! But these days, the "sweet spot" in terms of manufacturing costs has lowered considerably. It's possible to order bookstore quality books at affordable prices in quantities as low as... 1!

Then what's stopping them from ordering printed books?

Many writers are still reluctant to print physical books, though, due to the big boom in eBooks, believing the popularity of eReading devices like Kindle, iPad, Nook, Kobo, and others have rendered printed books obsolete. Not so! Only 1/3rd of Americans own an eReader or tablet. The other 66% of your potential customers will be looking for the kind of book they can hold in their hands. Plus, you'll need printed copies of your book to send to press, literary critics, libraries, and to have on-hand for readings and signings. So let's imagine you start by printing 100 books just to test the waters. How are you going to make sure you get the most bang for your book? (Oh, bad puns are such fun!)

More eBook Readers are Buying Physical Books

According to a recent article on Shelf Awareness:
The percentage of e-book consumers who "exclusively or mostly" purchased book content in e-book format decreased from nearly 70% in August 2011 to 60% in May 2012.
In addition, the percentage of readers who purchase both eBook and print book formats rose from 25% to 34%.

What does this mean for authors?

Statistics like this prove that print books are not going away anytime soon, and that they're still an important revenue stream for authors.  In a world where consumers have countless book-buying choices, you want to make sure you...

Jonathan Lethem: The Future of Printed Books

BookBaby president Brian Felsen talks with novelist/essayist/teacher Jonathan Lethem about the future discoverability of print books, the unique benefits of tangible books, and why they still matter.


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