Special-sales marketing offers an opportunity to sell books outside of typical book retail establishments. Whether it's specialty retailers or business buyers, starting small is a prudent approach.

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Audiobooks are growing in popularity and market share, but independent authors should focus on the more foundational aspects of publishing and promotion that will bring a higher return on investment.

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Bad players in our industry prey upon unsuspecting independent authors by disguising themselves as traditional publishing houses and using deceptive marketing tactics. Here are four ways to identify self-publishing scams.

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When my first self-published manuscript returned from an editor's desk carved in violent red ink, I learned one huge lesson: a book simply won’t be publishable without professional author services like editing and design.

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You can succeed in today's marketplace as an independent author. There's data to back that up. Of course, statistics and sales reports won't mean a thing if your book has not been professionally edited or if you rushed through the design process.

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While Amazon's CreateSpace is discontinuing its author services, working directly with self-published authors is the core strength of BookBaby, leveling the playing field with services like editing, cover design, book formatting, and more.

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