Tag: niche

Expand your approach to book sales to include retailers other than bookstores (including online retailers). The more strategic you are about where your book is available, the more likely your target buyers will be to find and buy it.

Creating a distribution channel through non-bookstore retailers is a good way to start your special-sales efforts because it is much like selling through bookstores.

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.