Tag: niche

If you want to embark on a career in freelance writing, you’ll need to promote your skills and services. Developing a marketing plan is crucial to getting off to a good start.

Selling books as special sales — for employee perks, sales incentives, or add-on value — requires you adopt the seven "Cs" to find success.

This post lists examples of prospective buyers for children's books. This is by no means an exhaustive list but should stimulate your thinking to find new places in which to sell your book.

If you expand your marketing activity to include sales through venues other than bookstores, you are more likely to reach your target buyers where and when they shop.

Expand your approach to book sales to include retailers other than bookstores (including online retailers). The more strategic you are about where your book is available, the more likely your target buyers will be to find and buy it.

Creating a distribution channel through non-bookstore retailers is a good way to start your special-sales efforts because it is much like selling through bookstores.

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.