Finding new book buyers is the lifeline to long-term sales and revenue. Expand your audience by defining ancillary markets that want the information in your book.

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Special-sales marketing offers an opportunity to sell books outside of typical book retail establishments. Whether it's specialty retailers or business buyers, starting small is a prudent approach.

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Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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When it comes time to market your book, it's important to understand how readers choose books so you can deliver the right message to the right readers.

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If you’re promoting a Young Adult novel, these links and pages will get you connecting with online groups and forums likely to embrace your title.

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You can write a love story outside the romance genre. Romance is a staple of all types of literature. So when is it a "romance" and when is it just a book with a love story? Usually, it’s obvious.

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Writing a business book is a way to build a reputation and explore a topic of your expertise – and you can make money with your book when you put it to use to promote your larger business offerings.

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