Tag: marketing your book
Creating And Promoting A Podcast
Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.
Nine Ways to Write More Persuasive Marketing Copy
Effective marketing copy must be customized for the intended consumer. Use these nine tips to help you write persuasive marketing copy when you promote your books.
People Judge Your Book By Your Headshot
The goal of your author headshot is to cement your brand. At all times you should be asking yourself, "What kind of image am I trying to project to the world?"
Three Social Media Mistakes For Would-Be Authors
Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.
Creating A Low-Cost Book Trailer
Creating videos can be as satisfying as writing books, so don’t be afraid to extend your communication outreach to new dimensions by producing an inexpensive, but compelling, book trailer.
The Lessons Of John Locke’s Self-Publishing Career
John Locke's story of success selling his self-published books, and the scandal it kicked up, provides multiple lessons on why the best way to long-term success is writing quality books and putting in good, honest hard work.
How To Make The Most Of Your Holiday Book Sales
Ready to get your book sales cranking this holiday? Your book cover, storefront, metadata, and marketing plan should all work together to make your holidays bright.
