Tag: marketing a book

promoting a podcast

Creating And Promoting A Podcast

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.
book sales goals

How to Reach Your Book Sales Goals This Year

Hopefully, you have the right product, currently available where your buyers shop, priced competitively, and supported with “perpetual promotion.” That's how you reach your book sales goals.
marketing copy

Nine Ways to Write More Persuasive Marketing Copy

Effective marketing copy must be customized for the intended consumer. Use these nine tips to help you write persuasive marketing copy when you promote your books.
Hunter S Thomson headshot

People Judge Your Book By Your Headshot

The goal of your author headshot is to cement your brand. At all times you should be asking yourself, "What kind of image am I trying to project to the world?"
social media mistakes

Three Social Media Mistakes For Would-Be Authors

Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.
book trailer

Creating A Low-Cost Book Trailer

Creating videos can be as satisfying as writing books, so don’t be afraid to extend your communication outreach to new dimensions by producing an inexpensive, but compelling, book trailer.
John Locke

The Lessons Of John Locke’s Self-Publishing Career

John Locke's story of success selling his self-published books, and the scandal it kicked up, provides multiple lessons on why the best way to long-term success is writing quality books and putting in good, honest hard work.

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