Tag: holiday book sales

Strong book sales numbers in the first half of 2021 set the stage for what should be a great holiday season for published authors.

Excerpted from our guide, Book Marketing In The Age of COVID-19, we have creative ideas for marketing and selling your books as we approach the holidays.

Excerpted from our new guide, Book Marketing In The Age of COVID-19, we have answers to key questions authors are asking as we approach the holidays.

Updated June 2021. The blazing sun and summer calendar don’t change the fact that the holiday self-publishing crunch has already begun. This book publishing timeline will help you manage the calendar.

Ready to get your book sales cranking this holiday? Your book cover, storefront, metadata, and marketing plan should all work together to make your holidays bright.

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.

I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.