Tag: holiday book sales

Excerpted from our new guide, Book Marketing In The Age of COVID-19, we have answers to key questions authors are asking as we approach the holidays.

The blazing sun and summer calendar don’t change the fact that the holiday self-publishing crunch has already begun. This book publishing timeline will help you manage the calendar.

Ready to get your book sales cranking this holiday? Your book cover, storefront, metadata, and marketing plan should all work together to make your holidays bright.

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.

I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

If you don’t have the time or aren’t prepared to promote your book this holiday season, don’t worry. There are plenty of great (maybe better!) opportunities for book sales throughout the year.

When it’s time to really get your holiday book marketing and sales going, steps 7-9 in our holiday book sales guide can help you get the word out during the prime gift-shopping season.