There’s a blazing hot sun parked overhead and you can hear the kids splashing in the pool. Your backyard grill is fired up and ready to go, while the dog has settled down for a nap on one of the few patches of cool shade. It’s beginning to look a lot like Christmas. Or at least it should for self-published authors who want to take advantage of the holiday selling season to launch and sell their next books. And here’s why.
At Smith Publicity we’ve promoted thousands of books since 1997 and therefore, we understand the importance of social media when marketing your book. For authors, Goodreads is an excellent platform to interact with readers and fellow authors. Our friend, Cynthia Shannon, the Author Marketing Coordinator at Goodreads, shared essential tips for authors to make the most of their Goodreads account: “Go where the readers are” is the standard advice for authors contemplating how to best market their books. With more than 30 million members, Goodreads is the world’s largest community of readers. Even better, Goodreads’ mission is to help readers find and share books they love. For authors, it provides a platform to interact with readers in a way not possible just a few years ago. Here are some ways to effectively integrate Goodreads into your marketing campaign, whether you’re a debut author or an established one, traditionally published or self-published:
Ask the Author." With this tool, fans can pose questions to their favorite writers. As the author, the questions do not appear publicly until you approve them and post a response. You can choose which questions you want to answer and WHEN you want to answer them. The "when" is important because your answers will be displayed in the news feeds of all your followers. By spreading out your answers, you'll increase the chances your readers will view these interactions and get engaged in the Q&A process. You also get to turn the "Ask the Author" feature on and off whenever you want...
The popular social reading platform Goodreads (one of BookPromo's primary partners) has added a brand new feature that connects users with Goodreads authors. With Ask the Author, you will soon be able to interact with your favorite writers on Goodreads — and as a Goodreads author, your fans can interact with you too! Here's a quick explanation of the Ask the Author feature from the Goodreads blog:
If you could ask Margaret Atwood, Khaled Hosseini, or James Patterson anything, what would it be? Maybe you want to know their writing inspiration, what they read as a guilty pleasure, or you have a burning question about one of their bestsellers. Now’s your chance because these three are among the 54 major authors who are helping us launch an exciting new program on Goodreads—Ask the Author!
BookPromo now makes book promotion even easier.As a BookBaby author, you already know about the benefits of BookPromo, our free marketing and PR package. (If you don’t, click here to see what you’re missing.) Now we’re proud to announce that we’ve added two important partners to BookPromo: Goodreads and NoiseTrade Books.
Authors who've complained about being bullied by "trolls" on Goodreads are happy to hear that Goodreads has changed its user-generated review policies. Other users are outraged, seeing this move as an act of platform-wide censorship. According to an article by Mashable:
The problem that Goodreads attempted to solve in its recently announced review policy update was one that has plagued the publishing community and book blogosphere for some time: the issue of authors and reviewers behaving badly. Last year, authors angry at reviewers for leaving negative feedback spawned a campaign to "stop the Goodreads bullies" [STGRB], which in turn has made a habit of harassing and calling out negative reviewers. The back-and-forth has spiraled out of control. Last month, trolls on Goodreads harassed an author with rape threats before she was even published, prompting her to pull her book from publication altogether. Earlier this month, a writer hired hackers to leave negative feedback on other books as "revenge" upon his "enemies."
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