When it comes to building your author platform, social media hogs all the headlines these days, but — believe it or not — email is still the most effective way to communicate with your readers.
Email marketing tips: how to build an author platform with your email newsletter
You're far more likely to see results from a well-written email newsletter than from a series of tweets or Facebook posts. As an author, email marketing is the best way to get your fans to purchase a book, leave an Amazon review, or take some other specific action.
So how do you become a smarter email marketer?
Our friends at the HostBaby Blog have got the answers! I've compiled 6 recent articles about email marketing to help you drive more traffic to your website, increase book sales, and boost your readership