Tag: email marketing
12 Things You Can Do To Build Your Writing Career While Stuck At Home
Here are 12 ideas to help you put your time to good use while stuck at home to build your writing career and add variety to your scheduled writing time.
How to build your email list: email marketing tips for authors
Marketing for authors: are you worrying about all the wrong things?
When you take control of your own writing career, there's a lot to keep track of: the writing itself, book design, publishing, accounting, social media, maintaining a website, book tours, PR campaigns, blogging, and so much more.
With all that responsibility, it's easy to lose track of what's important. If you stress about each task equally, you'll end up doing none of them well.
To help clarify your vision, here's a little reminder:
Your #1 marketing goal as an indie author should be to build your email list
Why? Because countless studies have shown that a subscriber on your email list is FAR more likely to take a requested action than one of your social media followers. In other words, when you announce a limited-time sale on your newest book, you're going to get the best results (at least in terms of percentages) from your email newsletter. This is increasingly the case as social platforms like Facebook make it more difficult to reach your followers without paid advertising or promotion.Email Marketing for Authors

Email marketing tips: how to build an author platform with your email newsletter
You're far more likely to see results from a well-written email newsletter than from a series of tweets or Facebook posts. As an author, email marketing is the best way to get your fans to purchase a book, leave an Amazon review, or take some other specific action. So how do you become a smarter email marketer? Our friends at the HostBaby Blog have got the answers! I've compiled 6 recent articles about email marketing to help you drive more traffic to your website, increase book sales, and boost your readershipAuthors, Are You Making THIS Mistake With Your Email Newsletter?

77% of Your Fans Want You to Communicate with Them Through Email
Well actually, you should be communicating with your readers in many ways-- books, social media, blog posts, etc. But according to a recent study conducted by ExactTarget, when it comes to your marketing messages ("buy my new book," "sign up for my weekend writing seminar," etc.), your fans are most receptive to when they receive a good old-fashioned email.