1. Aggressive Pricing—buyers of ebooks, still conditioned by Amazon’s “all bestsellers for $9.99″ policy, want low prices. Low-low. So some writers are building their platform with free books, books for 99 cents, books under $2.99. This audience has its own expectations. Are there any successful trade ebooks for $30?
2. Great Content—Let’s face it, either your book addresses readers’ needs and wants, or it fails. It’s your job to make sure your book is good at what it intends to do, whether it’s information, how-to, telling a story, or inspiring readers to act. Do you have a unique take on a subject? Authority or expertise? You can’t succeed without great content.