Tag: DIY book marketing
Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.
Self-publishing used to mean forgoing the resources of traditional publishing and running your entire independent enterprise by yourself. Thanks to technology and the increased connectedness allowed by the Internet, indie authors now have access to experts, marketplaces, and readers. What's not to like?
As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.
There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.