Tag: DIY book marketing

social media mistakes

Three Social Media Mistakes For Would-Be Authors

Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.
book trailer

Creating A Low-Cost Book Trailer

Creating videos can be as satisfying as writing books, so don’t be afraid to extend your communication outreach to new dimensions by producing an inexpensive, but compelling, book trailer.
holiday book sales

How To Make The Most Of Your Holiday Book Sales

Ready to get your book sales cranking this holiday? Your book cover, storefront, metadata, and marketing plan should all work together to make your holidays bright.
empowered authors

Self-published Authors Are Empowered Authors

Self-publishing used to mean forgoing the resources of traditional publishing and running your entire independent enterprise by yourself. Thanks to technology and the increased connectedness allowed by the Internet, indie authors now have access to experts, marketplaces, and readers. What's not to like?
email list

Is Your Email List Your Greatest Asset As An Author?

As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.
first-time authors

Marketing Planning For First-Time Authors

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.
social media

Share Your Authentic Self On Social Media

When you’re building your social media strategy, it’s a bad idea to focus on self-promotion. That’s not why readers use social media. They do it for connection, not for commerce. When it comes to social media, you need to be authentic.

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