A great way to transmit interesting ideas is through the contrast of two very different things, i.e. a juxtaposition. Contrast is one of the most powerful elements in storytelling and works just as well in a single sentence.
A book project is big — it'll take a ton of great content and a series of solid connections to get from A to Z. You get there by absorbing and synthesizing material until you have enough puzzle pieces to complete the picture.