Finding new book buyers is the lifeline to long-term sales and revenue. Expand your audience by defining ancillary markets that want the information in your book.

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Special-sales marketing offers an opportunity to sell books outside of typical book retail establishments. Whether it's specialty retailers or business buyers, starting small is a prudent approach.

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To move forward with your bookselling, you may need to go back to the basics of marketing and create a plan that defines your mission, objectives, strategies, and tactics.

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Crowdfunding has become a useful resource for independent authors. These keys to crowdfunding will help you on your way to success.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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Writing a business book is a way to build a reputation and explore a topic of your expertise – and you can make money with your book when you put it to use to promote your larger business offerings.

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