Tag: Business Plan
John Locke's story of success selling his self-published books, and the scandal it kicked up, provides multiple lessons on why the best way to long-term success is writing quality books and putting in good, honest hard work.
Amanda Hocking’s story might strike some as a one-off or a product of luck, but it's not. Her success was a product of great writing and smart decision making. And since she was a self-published author, she got to call all the shots.
There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.