Tag: Business Plan

You might not be familiar with the process of writing a business plan, but you can tell a story. Why not put that talent to use for your vision statement for 2020?

John Locke's story of success selling his self-published books, and the scandal it kicked up, provides multiple lessons on why the best way to long-term success is writing quality books and putting in good, honest hard work.

Creating a distribution channel through non-bookstore retailers is a good way to start your special-sales efforts because it is much like selling through bookstores.

Amanda Hocking’s story might strike some as a one-off or a product of luck, but it's not. Her success was a product of great writing and smart decision making. And since she was a self-published author, she got to call all the shots.

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.

One tactic to selling and making money from your poetry is to pursue outlets other than bookstores. This post can help you think creatively about how to make a dime selling rhyme.

Here's a formula to help you make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative approach to book marketing success that is adaptable to your personality and genre.