Tag: business book

There are two large markets in which to sell books. One is through bookstores and the other to non-bookstore buyers. Another way to define these two book sale opportunities are Business to Consumer and Business to Business.

Corporate buyers do not want to buy your books — they want to use your content to solve a business problem. With that awareness, what preparation must you consider before you can reach a deal that satisfies all parties?

By focusing on value, variety, volume, and velocity of strategic revenue, you can maximize your sales and profits now and over the long term.

You have a story to tell, and people are ready to hear it, but whether or not they will relate to it depends on how well you tell it. In fact, how you tell your story is just as important as the story itself.

Relying on book sales alone may not be a recipe for earning money from your book. Building ancillary offers and leveraging your expertise can help you build a business around your book.

Finding new book buyers is the lifeline to long-term sales and revenue. Expand your audience by defining ancillary markets that want the information in your book.

For business leaders, writers, and everyone in between, allowing yourself to be human, and vulnerable, goes a long way toward establishing trust. That doesn't make it easy.