Sam Sedam talks with Beat Barblan, VP of Publishing and Data Services at Bowker and Chairman of the Board of the International ISBN Agency about how ISBNs help booksellers, libraries, and wholesalers track, identify, and sell books.
Do you know how to market with book metadata? You’re a writer, and you probably hate all those geeky computer terms that people toss around when they’re trying to point out something you haven’t done. But metadata is important if you want your book to go far and wide. So what is metadata, and why do you want to take advantage of it?
What is metadata? It's data about data – and it's crucial for your eBook.