Updated August 2017. If you're self-publishing or releasing a book through a small press, being pampered isn't usually part of the equation; you'll have to take the lead on planning your own launch party.

But don't get fever chills; it's not all that different from throwing a Super Bowl party, only YOU are the main attraction and hopefully drunk men won't be screaming at you if you drop a word or don't annunciate clearly during your reading.

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Though I’ve not been to one yet, I’ve heard that Barnes & Noble’s “Digital Author Signing” Series is increasing in popularity. What I surmise about these in-store events is that the author visits a B&N location, attendees bring their Nooks (or perhaps B&N lends a Nook to each visitor as a kind of test drive), and since Nooks can automatically access any Barnes & Noble title for free from inside a physical store location, people can follow along on an eReader as the author reads from their work.

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