Tag: book promotion

Test marketing is one way to minimize mistakes in the production and marketing of your book to help you have a better product, better launch, and more success with your title.

It may not feel like the holidays are just around the corner, but if you’re planning to drum up holiday book sales this year, it’s time to put these plans and strategies to work.

No matter what you write or how you choose to publish, authors can agree on one thing: social media has redefined the way books can be promoted.

Here are 10 important things you should avoid to help ensure you have a successful book launch — in the short- and long-term.

Over the years, I’ve collected thousands of book launch ideas. Here are 10 of the most important things you SHOULD DO to create a successful event.

“How do I promote my book?” It’s a great question, especially when many classic options (book readings/signings/release parties/school assemblies) are not possible. This is where Facebook ads come in handy.

Your book's pre-sale period is crucial to your book's chances of success for so many reasons. Still, it's one of the least understood facets of a book's release. Hopefully, this post will change that.