Tag: book marketing

Nieman Reports’ “Writing the Book”: A Treasure Trove of Advice for Authors

A number of free articles are available at the Nieman Reports website on the topic of book writing and book promotion, split conveniently into two main sections: 1) "Concept to Content", and 2) "Platform...

Get Your Free Copy of “Blogging 101 for Independent Authors”

Blogging is one of the best ways to promote your books online. You’re already a writer, but you can further hone your craft by writing daily or weekly blog posts that engage your readership,...

Self-Publishing: Realm of the Authentic Voice?

Neal Pollack's recent New York Times essay "The Case for Self-Publishing" got me thinking. While he currently has a contract with an established publisher to write something "mainstream in concept and execution, with a...

The Double-Edged Sword of DIY Book Marketing

Does literature suffer when authors are responsible for promoting themselves? Salon.com's Laura Miller wrote a fascinating piece called "Author, Sell Thyself: What we stand to lose in a world where writing a great book isn't...

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