Tag: Book Expo America

Get discovered – by the right readers

During the recent uPublishU session at Book Expo America 2015, I was asked to moderate a panel entitled “Get Discovered – By The Right Readers.” Every author with a story to tell is looking to connect with an audience – but not just any reader will do. In order to realize meaningful sales levels, authors need to actively target their audience utilizing any and all tools available. What I and my fellow uPubU panelists tried to do was to share some of the best techniques and methods based on real life success stories.

BookBaby at Book Expo America 2012

Steven Spatz, Chief Marketing Officer for BookBaby reports from the front lines at Book Expo America: Day One at this year's BEA event in New York City saw BookBaby participate in U-Pub-U, a pre-show event...

Brooke Gladstone and Josh Neufeld- How Online Communities Filter Content Using Social Media

At Book Expo America, I interviewed the Peabody award-winning journalist and media analyst Brooke Gladstone.  Gladstone hosts NPR’s On the Media and is co-author (with cartoonist  Josh Neufeld) of The Influencing Machine, a book about the relationship of press...

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