"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.
"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.
The first time I self-published, I was new to the process and endured many failures before I finally held my book in my hand. Here are nine things I wish I had known about self-publishing before starting the process.
Your book metadata includes your book description, categories, keywords, and your author bio. Delivering this information is where many independent authors fall short.
The motivation for writing your book should be to give the world a great story and a memorable experience — no matter how you publish or who you're competing with.
Best-selling author and independent publishing expert Joanna Penn interviewed BookBaby President Steven Spatz to discuss the state of indie publishing, treating your book as a product, and marketing insights gleaned from our 2017 survey.
To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.
When planning your book promotion and marketing, remember this equation: more book reviews equals more sales.
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