Tag: book as a product
"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.
The motivation for writing your book should be to give the world a great story and a memorable experience — no matter how you publish or who you're competing with.
Best-selling author and independent publishing expert Joanna Penn interviewed BookBaby President Steven Spatz to discuss the state of indie publishing, treating your book as a product, and marketing insights gleaned from our 2017 survey.