Tag: book as a product

author brand

Your Author Brand: What It Is And Why You Need One

"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.
how you publish

Does It Matter How You Publish Or Who Your Competition Is?

The motivation for writing your book should be to give the world a great story and a memorable experience — no matter how you publish or who you're competing with.
book as a product creative penn podcast

Your Book As A Product, And Other Takeaways From The Creative Penn/BookBaby Interview

Best-selling author and independent publishing expert Joanna Penn interviewed BookBaby President Steven Spatz to discuss the state of indie publishing, treating your book as a product, and marketing insights gleaned from our 2017 survey.

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