A pre-sale period gives you an opportunity to build a foundation for your book’s success. Without spending the time and energy to make sure that foundation is ready, your book sales will suffer.
In our series highlighting 12 effective strategies to score holiday book sales, steps 4-6 include getting your book distributed and driving sales.
"Less is more" is a cute phrase for minimalists, but don't limit yourself when it comes to online retail options for worldwide book sales. Successful self-published authors are tapping into larger markets, which include many other retailers beyond Amazon.
The longer your book is available for pre-order, the more time you have to send readers to Amazon and the other stores to accumulate orders. All these orders count as sales on your release date, giving you a good chance at cracking some top-100 best seller sub genre lists in sites like Barnes & Noble and Powell’s. Note: this is not the case with Amazon’s best selling list. They count pre-sales orders on the day it’s actually ordered, not all combined on the eventual release date.
Part 1 of our Print On Demand series focuses on your POD publishing timeline, the importance of the pre-order sales period, how "on demand" works for the retailers, and how you can maximize book sales with your printed book.
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