Join BookBaby and author Lauren Lynne in a Twitter chat about the marketing strategies of successful authors on Wednesday, February 11th from 4-5pm ET! We will be discussing some of the strategies that successful self-published authors have recently used to market and promote their books. BookBaby author Lauren Lynne (of The Secret Watchers series) will be joining us, as well as some of our other literary friends, and we welcome you to stop by and say hello! To participate, simply tweet during the scheduled time using the #BBchat hashtag! If you are not completely familiar with Twitter but are interested in participating, check out this blog post for more information.
Add your voice, questions, opinions, and experience to #BBchatAs touched upon in one of our blog posts from September, “the success of your newest book depends upon you coming out of the gates knowing your audience.”
For our inaugural #BBchat Twitter chat, we asked a few of our authors and literary friends from around the world, including Chris Robley (our blog manager) and Petra A. Lohmann (BookBaby author of Swans), for their thoughts on recent book e-retail trends. Overwhelmingly, the comments on utilizing social media and book crowdfunding revealed that, while new tricks of the trade may generate buzz for established authors, such new tactics do not necessarily translate into higher revenue or engagement for those authors looking to build up their fan base. However, almost all those participants who responded to our questions on marketing and sales techniques (such as bundling) responded that they would be open to trying such promotions if they had evidence of demand from their respective target markets. As well, they responded favorably to these ideas from a reader or buyer's perspective. To view the entire chat archive, please visit this link. Below is a selection of questions and answers from our discussion.