Web Tips for WritersBest-practices to smarten-up your online book marketing

Checked out The HostBaby Blog lately?

Every week, we're posting new web and social media tips for authors, musicians, and artists. You’ll learn how to grow your email list, how to get readers to engage with your online content, how to draft newsletters that convert to sales, how to optimize your site for search, and more.

For those of you who haven’t been keeping tabs on the HostBaby Blog…

Here’s a recap of April's HostBaby Blog articles:

1. Is Your One-Page Website Hurting Your Career?

2. How to Add Google Analytics to Your HostBaby Site Builder

3. Does Your Website Reflect Where You Are in Your Career?

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Sweet Search Engine Optimization, dude!

SEO for authors: sounds about as thrilling as checking your manuscript for spelling errors, right?

I know. I know. You're a brilliant writer. You have better things to do than tinker around with tags, keywords, and web links in order to boost your search ranking in Google. Your writing alone will take you to the top of the bestsellers lists!

Well that might've been true ten years ago, but these days the deeper your understanding of search engine optimization, the better your chances of winning over new readers online. The more readers you attract online, the more books you'll sell; and then you'll be thankful you learned some SEO basics AND corrected those spelling errors.

SEO basics for authors

Tech-savvy authors who understand SEO and who pay attention to analytics have a leg up on the rest of their literary peers.

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Quickly create a captivating website/blog with HostBaby's new Backdrop themes

HostBaby just added two attractive themes to its theme library: Backdrop Showcase and Backdrop Headliner. Backdrop themes allow you to set your own website background with your best high-res photo.

These new themes are highly customizable and intuitive. You can change colors, fonts, photos, drop in widgets, and much more.

Design that is ready for Mobile and Tablets

We've also tackled one of the biggest new trends in web development: responsive design.

Basically, this means that Backdrop websites automatically resize to fit the viewer's browser.

If you change the size of your browser window, you'll see the site shift to fit the new window size. So Backdrop sites look amazing on small screens too — perfect for mobile devices and tablets.

Backdrop themes are available at no additional cost in your HostBaby Site Builder account. Log in and try it out!

If you haven't tried HostBaby, sign up for our free 30 day trial here!

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All Social Networks Point to Your Website

Q: What’s the easiest and most effective way to promote your book, blog and brand?
Let your fans do it for you.

Your website should be the destination of all your social networking activity. Your personal website is where you have complete control over the user experience. Social networks are great places to find and engage with your fans, but they are also filled with distractions and limitations. Use your website to connect with your fans in a deeper and more profitable way.

Creating your own website and domain (www.YOU.com) is the first step in creating a professional and successful online presence. Below are 6 tips for making your website a destination where your fans can enjoy and share your content with their friends and followers online. Read more

Melissa Donovan recently wrote a post for The Creative Penn (a site you should all check out) listing the five most common mistakes writers make on their websites. They are:

1. No biographical information

2. No social media presence 

3. No contact information

4. The content isn’t polished

5. Terrible design

Check out the full article HERE to discover why these mistakes should be avoided at all costs. If you need help with web hosting or website creation, check out HostBaby for Authors, where you can build a professional author site in minutes.

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