Tag: author website

It may not feel like the holidays are just around the corner, but if you’re planning to drum up holiday book sales this year, it’s time to put these plans and strategies to work.

Here are 10 important things you should avoid to help ensure you have a successful book launch — in the short- and long-term.

Over the years, I’ve collected thousands of book launch ideas. Here are 10 of the most important things you SHOULD DO to create a successful event.

Negative reviews are part of life, and brushing off criticism is something all creators must know how to do — because most negative reviews don’t matter.

While book marketing isn't easy, there are plenty of opportunities to reach new audiences. Finding the right ones starts with broadening your ideas of where to look.

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.

As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.