Tag: author promotion

While book marketing isn't easy, there are plenty of opportunities to reach new audiences. Finding the right ones starts with broadening your ideas of where to look.

Here are 12 ideas to help you put your time to good use while stuck at home to build your writing career and add variety to your scheduled writing time.

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.

The goal of your author headshot is to cement your brand. At all times you should be asking yourself, "What kind of image am I trying to project to the world?"

Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.

When my first book was being published, I toyed with the idea of using a pen name for about three seconds. Looking back, I may have missed an opportunity.

As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.