When you’re building your social media strategy, it’s a bad idea to focus on self-promotion. That’s not why readers use social media. They do it for connection, not for commerce. When it comes to social media, you need to be authentic.
Some say authors should blog for the simple reason that it helps you write more consistently. Blogs build connections and experience. They also take time away from your other activities — like writing your next book. So... do you need a blog?