Tag: author platform

When you’re building your social media strategy, it’s a bad idea to focus on self-promotion. That’s not why readers use social media. They do it for connection, not for commerce. When it comes to social media, you need to be authentic.

Of course, not every self-published author is going to hit the bestseller list. But, you have a better chance if you apply some of the lessons taught by those who have.

Relying on book sales alone may not be a recipe for earning money from your book. Building ancillary offers and leveraging your expertise can help you build a business around your book.

The Fifty Shades phenomenon would not have happened were it not launched as a self-published series. There are many lessons for independent writers in E L James' success story.

Wondering what an author platform is (and why you need one)? This post answers some basic questions to get you thinking about how to grow your platform before you publish your book.

Some say authors should blog for the simple reason that it helps you write more consistently. Blogs build connections and experience. They also take time away from your other activities — like writing your next book. So... do you need a blog?

Tumblr is a huge (and growing) platform that is an interesting mix of social media and micro-blog. It’s perfect for authors looking to promote their books.