Tag: author platform

Self-publishing used to mean forgoing the resources of traditional publishing and running your entire independent enterprise by yourself. Thanks to technology and the increased connectedness allowed by the Internet, indie authors now have access to experts, marketplaces, and readers. What's not to like?

When my first book was being published, I toyed with the idea of using a pen name for about three seconds. Looking back, I may have missed an opportunity.

As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.

When you’re building your social media strategy, it’s a bad idea to focus on self-promotion. That’s not why readers use social media. They do it for connection, not for commerce. When it comes to social media, you need to be authentic.

Of course, not every self-published author is going to hit the bestseller list. But, you have a better chance if you apply some of the lessons taught by those who have.

Relying on book sales alone may not be a recipe for earning money from your book. Building ancillary offers and leveraging your expertise can help you build a business around your book.

The Fifty Shades phenomenon would not have happened were it not launched as a self-published series. There are many lessons for independent writers in E L James' success story.