Tag: author platform

Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.

Creating videos can be as satisfying as writing books, so don’t be afraid to extend your communication outreach to new dimensions by producing an inexpensive, but compelling, book trailer.

You might not be familiar with the process of writing a business plan, but you can tell a story. Why not put that talent to use for your vision statement for 2020?

Self-publishing used to mean forgoing the resources of traditional publishing and running your entire independent enterprise by yourself. Thanks to technology and the increased connectedness allowed by the Internet, indie authors now have access to experts, marketplaces, and readers. What's not to like?

When my first book was being published, I toyed with the idea of using a pen name for about three seconds. Looking back, I may have missed an opportunity.

As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.

When you’re building your social media strategy, it’s a bad idea to focus on self-promotion. That’s not why readers use social media. They do it for connection, not for commerce. When it comes to social media, you need to be authentic.