Tag: author platform

There are dozens of things you can work on to start your book promotion before you finish writing your book. I’ll focus on the three most important areas that require authors’ attention from the get-go.

Successfully marketing a self-published book takes a lot of effort and creativity, and you don't have to rely exclusively on social media to do it.

Whether you take the reins and make your own video, seek assistance with elements of the process, or outsource the project to a professional firm, an author video can be a great way to connect with your readers — and find new ones as well.

While book marketing isn't easy, there are plenty of opportunities to reach new audiences. Finding the right ones starts with broadening your ideas of where to look.

Too many self-published authors make common blunders that guarantee their books will receive negative reviews and no buzz. Here are five mistakes that will doom any self-published book.

Here are 12 ideas to help you put your time to good use while stuck at home to build your writing career and add variety to your scheduled writing time.

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.