Tag: author platform

Whether you take the reins and make your own video, seek assistance with elements of the process, or outsource the project to a professional firm, an author video can be a great way to connect with your readers — and find new ones as well.

While book marketing isn't easy, there are plenty of opportunities to reach new audiences. Finding the right ones starts with broadening your ideas of where to look.

Too many self-published authors make common blunders that guarantee their books will receive negative reviews and no buzz. Here are five mistakes that will doom any self-published book.

Here are 12 ideas to help you put your time to good use while stuck at home to build your writing career and add variety to your scheduled writing time.

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.

The goal of your author headshot is to cement your brand. At all times you should be asking yourself, "What kind of image am I trying to project to the world?"

Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.