Tag: author marketing plan

author platform

How An Author Platform Helps Promote Your Work

Wondering what an author platform is (and why you need one)? This post answers some basic questions to get you thinking about how to grow your platform before you publish your book.
Tumblr

How To Use Tumblr To Promote Your Book

Tumblr is a huge (and growing) platform that is an interesting mix of social media and micro-blog. It’s perfect for authors looking to promote their books.
media coverage for your book

How To Get Media Coverage For Your Book

There is no one-size-fits-all marketing solution, but that doesn’t mean marketing your book is impossible. The media can still be a powerful partner, and here are five ways to get media coverage for your book.
special-sales marketing

Selling Books to Business Buyers? Think Small.

Special-sales marketing offers an opportunity to sell books outside of typical book retail establishments. Whether it's specialty retailers or business buyers, starting small is a prudent approach.
author platform

How Much Time Should You Spend Building Your Author Platform?

Building an author platform takes time, and you won’t get far if you wait for some magical moment. But you have the freedom to focus on the activities you like, so don’t make your life difficult by forcing something that’s not really you.
book selling

Book Selling Strategies and Tactics (Don’t Get Caught In The Monkey Trap)

To move forward with your bookselling, you may need to go back to the basics of marketing and create a plan that defines your mission, objectives, strategies, and tactics.
author website

Your Author Website Must Have…

For everything you're told you have to do as an independent author publishing and promoting a book, I'd argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.

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