There is no one-size-fits-all marketing solution, but that doesn’t mean marketing your book is impossible. The media can still be a powerful partner, and here are five ways to get media coverage for your book.

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Special-sales marketing offers an opportunity to sell books outside of typical book retail establishments. Whether it's specialty retailers or business buyers, starting small is a prudent approach.

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Building an author platform takes time, and you won’t get far if you wait for some magical moment. But you have the freedom to focus on the activities you like, so don’t make your life difficult by forcing something that’s not really you.

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To move forward with your bookselling, you may need to go back to the basics of marketing and create a plan that defines your mission, objectives, strategies, and tactics.

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For everything you're told you have to do as an independent author publishing and promoting a book, I'd argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.

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"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.

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If you want to become part of the news cycle, you need to have something newsworthy happening. You also need to be proactive in positioning yourself and be able to tell your story.

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