Tag: author brand

The goal of your author headshot is to cement your brand. At all times you should be asking yourself, "What kind of image am I trying to project to the world?"

When my first book was being published, I toyed with the idea of using a pen name for about three seconds. Looking back, I may have missed an opportunity.

As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.

Of course, not every self-published author is going to hit the bestseller list. But, you have a better chance if you apply some of the lessons taught by those who have.

Relying on book sales alone may not be a recipe for earning money from your book. Building ancillary offers and leveraging your expertise can help you build a business around your book.

The Fifty Shades phenomenon would not have happened were it not launched as a self-published series. There are many lessons for independent writers in E L James' success story.

Wondering what an author platform is (and why you need one)? This post answers some basic questions to get you thinking about how to grow your platform before you publish your book.