Tag: author brand

author video

Creating An Author Video: Three Paths To Success

Whether you take the reins and make your own video, seek assistance with elements of the process, or outsource the project to a professional firm, an author video can be a great way to connect with your readers — and find new ones as well.
book's back cover

Don’t Forget Your Book’s Back Cover

The 250 words you’ll choose to place on your book’s back cover might just be the most important in your entire book project.
book marketing ideas

Nine Digital Book Marketing Ideas

While book marketing isn't easy, there are plenty of opportunities to reach new audiences. Finding the right ones starts with broadening your ideas of where to look.
promoting a podcast

Creating And Promoting A Podcast

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.
author headshot

People Judge Your Book By Your Headshot

The goal of your author headshot is to cement your brand. At all times you should be asking yourself, "What kind of image am I trying to project to the world?"
pen names

Pen Names: How And Why To Use Them

When my first book was being published, I toyed with the idea of using a pen name for about three seconds. Looking back, I may have missed an opportunity.
email list

Is Your Email List Your Greatest Asset As An Author?

As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.

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