What to Know About KDP Select Before Distributing Your eBook

Reading an eBook on Kindle

Estimated reading time: 5 minutes

When it comes to book marketing and distributing your eBook online, there are various options to consider, each impacting your bottom line and the visibility of your book. One popular program that authors often contemplate is KDP Select. There are enticing elements to the program and drawbacks as well. So, is KDP Select right for you?

What is KDP Select?

KDP Select is an exclusive program offered by Kindle Direct Publishing (KDP), the self-publishing platform created by Amazon. By enrolling your eBook in KDP Select, you grant Amazon exclusive distribution rights for a specific time period, with a minimum of 90 days.

Note: This exclusive contract only applies to the eBook version of your book. You can sell your printed books and audiobooks wherever you want even though your eBook is exclusive to Amazon during the contracted time period.

While enrolled in KDP Select, your eBook will be available in Kindle Unlimited and the Kindle Owners’ Lending Library, two subscription-based services offered by Amazon. Additionally, your book will be eligible for a book promotional tool like Kindle Countdown Deals and free book promotions.

Important! It auto-renews.

Amazon advertising will automatically renew your enrollment until you opt out. To opt out, go to KDP Select Info, uncheck the enrollment box, and click save.

What are the eligibility requirements?

To enroll in KDP Select, your eBook must be available for sale for any Amazon customer and meet certain criteria set by Amazon. These requirements include being the rights holder (or having the necessary publishing rights), confirming your book is not available for sale elsewhere in digital format, and adhering to Amazon’s content guidelines.

How do I Enroll in KDP Select?

Enrolling your eBook in KDP Select is a straightforward process. If you choose to publish with BookBaby, our comprehensive distribution process simplifies the enrollment for you — that is, we take care of everything. To enroll in KDP, Select:

  1. Publish your eBook. Format and prepare your eBook for publication. BookBaby offers professional eBook formatting services to ensure your book meets Amazon’s requirements.
  2. Distribute with BookBaby. Although you can simply publish your book directly with Amazon, by choosing a self-publishing partner like BookBaby, you can take advantage of our comprehensive eBook distribution services to reach multiple online retailers, including Amazon, Apple, Barnes & Noble, and beyond.
  3. Choose KDP Select. During the distribution process, select the option to enroll your eBook. BookBaby will handle the enrollment for you, saving you time and effort.
  4. Set the enrollment period. Determine the length of your enrollment period, which is typically 90 days. Consider your book-marketing strategy and goals when selecting the duration. Remember: By enrolling in KDP Select, you are entering into an exclusive contract, making your book only available on Amazon until the enrollment period is over.
  5. Maximize promotional tools. Once enrolled, make use of the promotional tools available, such as Kindle Countdown Deals and any free book promotion. These tools can help increase your book’s visibility, attract new readers, and boost sales.

Is KDP Select worth it?

Deciding whether KDP Select is worth it for your eBook requires careful consideration of its advantages and drawbacks. Here’s a breakdown to help you make an informed decision.


  • Increased visibility. Enrolling in KDP Select makes your eBook available to Kindle Unlimited subscribers and the Kindle Owners’ Lending Library, potentially exposing it to a larger audience.
  • Promotional tools. KDP Select offers promotional opportunities like Kindle Countdown Deals and free book promotion, which can help boost sales and attract new readers.
  • More royalties. With Kindle Unlimited, you earn a share of the Global Fund based on the number of pages read by subscribers, which can result in additional revenue.


  • Exclusivity. Enrolling in KDP Select requires exclusivity, meaning your eBook cannot be distributed through other platforms or retailers during the enrollment period.
  • Limitations on promotions. Free book promotions can be effective, but they also require careful planning and timing to maximize their impact.

Free guide offer for Promote Then PublishSo, whether KDP Select is worth it or not depends on your specific goals and circumstances as an author. Consider factors such as your book’s genre, target audience, marketing strategy, and the potential benefits and limitations of enrolling in the program.

Alternatives to KDP Select

If the exclusivity requirement or limitations of KDP Select don’t align with your publishing goals, there are alternative distribution options to explore. These include:

  • eBook distribution. BookBaby offers comprehensive eBook distribution services that enable you to reach a wide range of online retailers beyond Amazon, including Apple Books, Barnes & Noble, and Kobo. This allows you to expand your book’s availability and reach readers across different platforms.
  • Amazon self-publishing. If you choose not to enroll in KDP Select, you can still publish your eBook on Amazon through regular KDP. This option provides broader distribution while retaining the flexibility to sell your eBook on other platforms simultaneously.

By evaluating your goals, target audience, and distribution preferences, you can make an informed decision about whether KDP Select or alternative distribution methods are the right form of book marketing for your eBook launch.

Look at the big picture

KDP Select is one of many options when it comes to your book launch, long-term book promotion plan, and distribution of your eBook and printed books. By weighing the advantages and drawbacks, considering alternatives, including leveraging the expertise and author services of BookBaby, you can maximize your eBook’s potential and generate revenue after publishing your book. If you have any questions about any facet of self-publishing, you can always ask the experts at BookBaby via phone (1-877-961-6878) or email (info@bookbaby.com).

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