eBook pricing strategies for authors

One of the most common questions we hear at BookBaby is some variation of “How much should I charge for my eBook? $9.99? $4.99? $2.99? Less?”

Like most good questions, this one doesn’t have one simple answer. In fact, we usually have to ask the author a few questions ourselves in order to get some context:

• What is your goal with this book?
• How much do you want to make from each sale?
• What is the size of your existing readership?

eBook pricing, just like promotion and the writing of the book itself, doesn’t work the same for everyone.

In the early days of the digital music revolution, iTunes helped standardize pricing for audio downloads; it was generally 99¢ per song and $9.99 per album.

The digital book world has no such standard — so things can get confusing fast.

To help add some clarity, I  wrote an article for Smith Publicity’s blog about this subject, outlining the most common eBook pricing options for authors today and how each might work for you. Click HERE to read “eBook pricing strategies for self-published authors.”

Read up on the pros and cons of each pricing tier, and then let me know: what do you think is the smartest eBook price for where you’re at in your writing career?

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